How to Build a Remarkable Online Presence: Practical Strategies (Website promotion)
Your website is a priceless resource that can be used to promote your brand or company in a variety of ways without any constraints or limitations when it comes to website promotion. A blogger or content creator wants to build a league of loyal followers; every entrepreneur wants to reach the greatest number of potential clients and sales leads if they run a company or even an online store.
If customers could easily access an online profile, it would be beneficial to create one. The best way to establish a noteworthy online presence is through an organic ranking that generates impressive website traffic; however, this necessitates the use of many of the tips and tricks covered in this article.
Why Is Website Promotion Important?
Website promotion is essential to drive traffic that can result in enormous profits or followers, regardless of the type of business or content you want to promote, be it a blog, an NGO, or even e-commerce. Imagine you run a shoe-selling e-commerce site.
You would need to draw a sizable amount of customers who might end up purchasing your product. Therefore, you can easily be seen or found by using a variety of promotional techniques for your website.
It’s also critical to understand that a successful website marketing and promotion strategy will increase conversion rates and have a positive effect on client loyalty.
You can choose between paid options like Google Ads and free options (organic) for these website marketing strategies, or you can use both.
Promoting Your Website: Ideas
Utilize social media to promote your website
Social media platforms represent a reasonably large market with countless potential customers thanks to their millions of users. The most well-known and frequently used social media platforms include Facebook, TikTok, Instagram, Snapchat, Twitter, etc.
You can advertise on these sites and even interact with users directly to solicit their opinions, insights, and even admirable suggestions in order to expand the audience for your website and share links to your blogs, products, and other content while also getting to know your audience/customers better.
More than 200 million YouTube users are expected in the United States alone by 2022. Consider the number of people from around the world. YouTube, by default, becomes an obvious platform for promoting your website, which can be accomplished by sharing videos or shorts with engaging or informative content and including a CTA linked to your website.
LinkedIn, in addition to being a widely used professional social network, is a powerful platform for publishing and sharing content that will be consumed by professionals, industry experts, and potential customers.
Even if you are new, you can start by sharing content on a regular basis to broaden your reach, increase website traffic, and increase the value of your profile, especially among people who have a strong reputation in multiple fields. LinkedIn is extremely popular among business owners looking to promote their new websites.
Reddit is another home to thousands of communities, never-ending conversations, and genuine human connections. It’s a platform that receives billions of screen views per month. You can successfully use Reddit for website promotion by engaging with users and sharing the website to generate a lot of “traffic” to your site.
I can mention all the social media platforms available at your disposal today. Wherever your potential customers are, find them and share useful content that will draw them to your website.
Nowadays, social media influencers are celebrities in their own right, wielding enormous power and enchantment over their followers.
As a result, when they endorse a product, company, or even a person, their followers flock to their recommendations in a heartbeat.
You can gain their support by paying them for their time to endorse your website and receive massive direct traffic, which will benefit you.
You can be a guest blogger on someone else’s website or invite a reputable blogger to write for your page, just like a coin has two sides. In any case, you will be able to increase traffic to your website.
If writing is not your area of expertise, hire someone to write for you on topics that are either popular or industry-relevant and share them on a reputable website (of course, after getting their permission).
You can also invite other guest bloggers to write and share their content on your website, which will attract more readers. In either case, you should focus on sharing high-quality content that is original and not misleading, as this can have a negative impact on your brand.
According to research, 99% of people check their email every day, with an average open rate of 29.55%.
The effectiveness of email marketing cannot be overstated, especially since this promotion is delivered directly to customers.
Whether your website is new or old, a well-planned email marketing campaign will effectively promote it; additionally, sharing a link to your website and engaging content through newsletters with a call to action will inspire subscribers to visit the website.
Create a Free sharable Resource
Creating free resources entails creating informative content based on your company’s brand or your website’s basic service/product and making it freely available to the public.
This will benefit you if you focus on providing informative content to your audience via pdf, downloadable content, or YouTube series.
Determine the type of content you want to create and include infographics so that information is easily accessible and the audience is drawn to your brand. Furthermore, it will allow you to interact with people and include links to your products and services that will direct them back to your website.
Online forums like Reddit and Quora can be excellent platforms for subtly promoting your website by mentioning it in a relevant topic discussion.
Regularly visit the forum, starting useful discussions and leaving thoughtful comments. Share the anchored link to the website only when it is relevant to the conversation; never be offensive or off-topic.
Have you ever shopped online, and noticed random advertisements, particularly for products you recently purchased, or similar products that may appear on different websites?
If you use retargeting, your website’s ads will be shown to visitors on other websites and across the internet, effectively increasing your visibility and leaving an indelible mark on the user, who will now see the products or services they are most interested in.
Select the Right Web Host Company.
Imagine the following scenario: you use various methods to promote your website and are successful in generating the desired traffic, but your website is not equipped to handle a large number of visitors.
This will cause your website to slow down or even crash if it cannot handle the influx of visitors! So, before you begin website promotion, make sure it is well-equipped and designed to handle traffic, which is an important aspect that can be handled by a good and dependable web hosting provider.
Your web hosting company provides critical resources to your website so that any number of visitors does not cause it to crash, resulting in the loss of potential leads. Seeing many companies complaining of such poor website service, we founded Digital Ninjas Cloud to purposely provide high-speed and secure web hosting for a very low yearly fee of $20 per year.
And if you are not a designer, we have you covered. We design mobile-friendly and responsive websites for all devices. Since smartphones exceed the number of personal computers, it is natural for the majority of people to use their phones to access the internet.
However, if a user finds it difficult to consume the content on their phone because it is not optimized to be viewed on different devices such as phones, tablets, and so on, they will leave the website or platform.
As a result, it is critical to ensure that you hire a web designer like us who will design a responsive website across all devices so that visitors have a positive experience.
To maximize your reach, website promotion is a continuous process that requires planning, networking, and presence. It takes time to see how the above-mentioned ideas can produce the desired results and create an impressive online presence for your business and brand.
From SEO to social media, combining these options is an effective way to get your website the most audience and the best ROI for you.
In case you need help in implementing any of these strategies, feel free to reach out. We are happy to see your business grow!