Creating a Cohesive Social Media Marketing Strategy: Plan, Execute, and Measure
Creating a cohesive social media marketing strategy is essential for any business looking to establish a strong online presence and connect with potential customers. Besides other factors of your brand such as having a business website, a well-planned and executed social media strategy can help increase brand awareness, drive website traffic, and ultimately boost sales.
Here’s a step-by-step guide to creating a successful social media marketing strategy, including key statistics to help you plan, execute, and measure your efforts.
Step 1: Have a Plan for your Social Media Marketing Strategy
The first step in creating a cohesive social media marketing strategy is to plan out your goals and objectives. According to a survey by Hootsuite, the top social media marketing goals for businesses are increasing brand awareness (86%), driving website traffic (80%), and increasing sales (75%).
Once you have a clear understanding of what you want to achieve, you can move on to identifying your target audience. According to a study by Statista, the majority of social media users are aged 18-24 (71.5%) and 25-34 (72.8%), so it’s important to keep these age groups in mind when creating your strategy.
Having a plan for social media marketing is important because it helps a business to:
- Clearly define its target audience and understand how to best reach and engage with them.
- Set specific, measurable, and achievable goals for its social media efforts.
- Develop a consistent and compelling brand message across all social media channels.
- Allocate resources (e.g. budget, time, and personnel) effectively.
- Measure and analyze the results of social media campaigns in order to continuously improve and refine strategies.
Step 2: Execute
Once you have a solid plan in place, it’s time to execute your strategy. This is where you’ll choose the platforms you want to focus on and create a content calendar to ensure a consistent flow of content. According to a study by Hootsuite, the top social media platforms used by businesses are Facebook (95%), Twitter (83%), and LinkedIn (78%).
When creating your content calendar, it’s important to keep in mind that different platforms have different audience demographics and optimal times for posting. According to a study by Sprout Social, the best times to post on Instagram are Wednesdays at 11 am and Fridays between 10 am and 11 am. On Facebook, the best times to post are Thursdays and Fridays between 1 pm and 3 pm.
Step 3: Measure your Social Media Marketing Strategy
The final step in creating a cohesive social media marketing strategy is to measure the results of your efforts. This will help you identify what’s working and what’s not so that you can make adjustments to your strategy as needed.
According to a study by Sprout Social, the most important metrics for measuring social media success are engagement (73%), website traffic (67%), and brand awareness (62%). Additionally, it’s important to track the number of followers you have on each platform as well as the click-through rates on your posts.
Don’t forget to research your competition and see what they are doing on social media. This will give you an idea of what’s working in your industry and what strategies you can borrow or improve upon.
After all, social media marketing needs a person who is creative, outgoing, analytical, and detail-oriented, and who is constantly learning and staying up to date with the latest trends and best practices in the world of social media.
In conclusion, creating a cohesive social media marketing strategy is an essential part of establishing a strong online presence and connecting with potential customers. By planning, executing, and measuring your efforts, you can increase brand awareness, drive website traffic, and ultimately boost sales. Utilizing the statistics provided in this post, you can make data-driven decisions to optimize your social media strategy and reach your desired outcome.
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